Webinar: Turn scattered customer data into marketing that converts

A free three-part webinar series for marketing and CRM teams, on the Salesforce platform. It starts September 1st.

Part 1: Salesforce Data 360

September 1st, 2026 · 12:30–13:00 CEST · Online

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About the webinar

  • Date: September 1st, 12:30–13:00 CEST
  • Duration: 30 minutes
  • Format: Live webinar
  • Can’t attend live? No problem! A recording will be sent afterward. Register now and watch whenever it suits you.

The Problem

Emma’s been a customer for two years, sits in your top 10% by revenue, and opens every email you send. Last week she got one that said ”Get 10% off your first purchase.”

Nobody meant to insult her. It’s just what happens when customer data lives in separate systems that don’t talk to each other. Your best customers get treated like strangers, discount budget gets spent on people who’d have bought anyway, and your team spends more time reconciling reports than running campaigns.

This series shows you how to fix that, step by step.

Part 1: Salesforce Data 360

Data 360 (formerly Data Cloud) is Salesforce’s customer data platform; the layer that brings all your customer data together into a single, reliable profile. In this first session, we’ll follow one real customer example from start to finish and show you how six disconnected systems become one profile you can actually act on.

What you’ll learn:

  • Why customer data ends up spread everywhere but connected nowhere, and what that costs you
  • How Data 360 unifies your sources into one trusted customer profile
  • How weekly report-wrangling drops from around 6 hours to about 20 minutes
  • How a customer’s website visit can turn into a personalized email within 15 minutes
  • How this becomes the foundation for the segmentation and content work in Parts 2 & 3

The full series

Part 1 — Salesforce Data 360

Bring your scattered data together into one clear customer profile (September 1st)

Part 2 — Smarter segmentation

How to segment that data with our waterfall methodology, so every contact lands in exactly the right conversation

Part 3 — The content machine

How to produce tailored content for each segment at scale, powered by AI

This is for you if you

  • Run marketing or CRM and want your data to actually drive campaigns
  • Are on Salesforce (or considering it) and want to see what Data 360 makes possible
  • Are tired of stitching customer data together by hand before every campaign

Free for everyone who attends

Every attendee can book a free 1-hour Salesforce Data 360 session with our team; a concrete look at your own data and setup, no strings attached.

Register here