{"id":2987,"date":"2024-11-26T16:48:11","date_gmt":"2024-11-26T16:48:11","guid":{"rendered":"https:\/\/salientpartner.com\/kundcase-pioner-boats-as\/"},"modified":"2024-12-11T12:34:22","modified_gmt":"2024-12-11T12:34:22","slug":"customer-story-pioner-boats-as","status":"publish","type":"post","link":"https:\/\/salientpartner.com\/en\/clients\/customer-story-pioner-boats-as\/","title":{"rendered":"Pioner Boats AS"},"content":{"rendered":"

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How the norwegian boat manufacturer doubled their sales<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Intro” module_class=”section-case-row” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text module_class=”intro-text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

Region:<\/strong> Norway
Industry:<\/strong> Construction of ships & boats
Web page:<\/strong> www.pionerboat.no<\/a>
Project duration:<\/strong> ongoing<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

About Pioner<\/h2>\n

Pioner Boats is a Norwegian boat manufacturer with a history stretching back to 1959. With over 350,000 boats sold and a network of 130 dealers across Europe, Pioner is a leading player in its segment. <\/p>\n

Despite their success, they faced the challenge of digitizing their operations and adapting to an increasingly data-driven market.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” admin_label=”Testimonial” module_class=”section-case-row” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d2d2d2″ custom_padding=”30px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_testimonial author=”NN, Pioner” quote_icon=”off” module_class=”testimonial” _builder_version=”4.27.3″ _module_preset=”default” author_text_color=”#bbbaba” background_enable_color=”off” use_background_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/quotes-icon-bg-222.webp” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

\u201dSalient\u2019s expertise and commitment have made a huge difference to our sales. I highly recommend them to anyone looking to improve their online presence\u201d. <\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|tablet” admin_label=”Challenge” module_class=”section-case-row” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”30px||||false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”60px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_blurb title=”Challenge” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/Utmaning-Icon.webp” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h2″ header_text_align=”center” global_colors_info=”{}”]<\/p>\n

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  • Low digital maturity: The business lacked a coherent digital strategy and technical infrastructure.<\/li>\n
  • Fragmented customer journey: The analogue sales process meant that much of the customer data was lost, limiting Pioner\u2019s ability to deliver personalized experiences.<\/li>\n
  • Limited data management: The lack of a centralized database and an effective CRM system made it difficult to follow up customers and dealers in a structured way.<\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”0px|0px|0px|0px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/Utmaning-Poiner.webp” title_text=”Challenge Poiner” _builder_version=”4.27.3″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” admin_label=”Solution” module_class=”section-case-row reverse” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”30px||||false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”0px|0px|0px|0px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/model-page1.webp” title_text=”model-page1″ _builder_version=”4.27.3″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”60px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_blurb title=”Solution” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/Losning-Icon-2.webp” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h2″ header_text_align=”center” global_colors_info=”{}”]<\/p>\n

      \n
    • Salesforce Sales Cloud: To centralize customer and reseller relationships, and to streamline the sales process.<\/li>\n
    • Salesforce Marketing Cloud: To automate and personalize marketing campaigns, based on insights from customer data.<\/li>\n
    • Salesforce Service Cloud: To improve customer service and support through an integrated solution that enables fast and efficient handling of customer inquiries.<\/li>\n
    • Salesforce Commerce Cloud: To build an e-commerce platform where customers can configure and purchase boats online, as well as shop for accessories and services.<\/li>\n
    • Data Cloud: To get a 360 view of the customer and gather data from all channels and thus be able to make better data-driven decisions and segment and personalize communication.<\/li>\n
    • Salesforce Experience Cloud: To build dealer portals to facilitate communication with the dealers and easily make available information about orders, and inventory status and to build a customer club for boat owners and those interested in a simple boating life.<\/li>\n<\/ul>\n

      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|tablet” admin_label=”Way of work” module_class=”section-case-row” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”30px||||false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”60px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_blurb title=”Way of work” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/Arbetssatt-Icon.webp” _builder_version=”4.27.3″ _module_preset=”default” header_level=”h2″ header_text_align=”center” global_colors_info=”{}”]<\/p>\n

        \n
      1. Build a solid foundation: We set up basic digital systems, including CRM and e-commerce, and integrated these with Pioner\u2019s business system.<\/li>\n
      2. Develop and optimize: We improved Pioner\u2019s digital presence by optimizing the website for SEO, implementing personalized marketing campaigns and launching a boat configurator.<\/li>\n
      3. Unleash the power: We helped Pioner leverage the collected data to improve decision-making, predict sales trends and adjust inventory levels.<\/li>\n<\/ol>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”0px|0px|0px|0px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/om-pioner-21.webp” title_text=”om-pioner-21″ _builder_version=”4.27.3″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ custom_padding_last_edited=”on|tablet” admin_label=”Results” module_class=”section-case-row reverse” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”30px||||false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”0px|0px|0px|0px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/Siste-Nytt1.webp” title_text=”Siste-Nytt1″ _builder_version=”4.27.3″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.3″ _module_preset=”default” background_color=”#d9d9d9″ custom_padding=”60px|30px|30px|30px|false|false” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_blurb title=”Results” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/11\/Resultat-Icon.webp” _builder_version=”4.27.3″ _module_preset=”default” header_level=”h2″ header_text_align=”center” global_colors_info=”{}”]<\/p>\n

          \n
        • Increased sales: The number of boats sold increased by 23%, sales of additional equipment increased by 61% and turnover increased by 92%.<\/li>\n
        • Improved customer experience: Customers can now configure and purchase boats online, which has led to a 43% increase in website visitors.<\/li>\n
        • Streamlined dealer relationship: Digital solutions have improved communication with dealers and led to faster closing and higher customer satisfaction.<\/li>\n<\/ul>\n

          In conclusion, by using the full Salesforce stack, Pioner Boats has been able to transform its business into a data-driven and digitally mature organization, which has resulted in increased profitability and a stronger customer experience.<\/p>\n

          [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Single Text” module_class=”section-case-row” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|false|false” global_colors_info=”{}”][et_pb_text module_class=”mw-600″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

          Optimize your entire customer journey!<\/h2>\n

          We offer free advice in the form of a digital meeting where we match your conditions and goals with the platform\u2019s potential. Take the first step towards making the most of your Salesforce investment today!<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Form” module_id=”contact-form” module_class=”row-contact-form no-bg case-sv” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#c8c8c8″ background_enable_image=”off” background_position=”top_left” background_blend=”overlay” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Code for Contact form” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Contact us<\/h3>\n

          \n\t\n\t