6 focus areas for a well-functioning Marketing Cloud<\/h2>\n
Not sure how to get started with Salesforce Marketing Cloud? We at Salient have years of experience helping customers get started with their Marketing Cloud implementation. We do this through a partnership that takes you from implementation to ongoing support. We help you identify your challenges and needs by training, supporting and creating strategies to optimize the platform’s potential.<\/p>\n
If you don’t know where to start, a first step could be to read through our guide which focuses on 6 different areas with decisive factors such as how you work with customer journeys, content and analysis. Den fokuserar p\u00e5 6 olika omr\u00e5den med avg\u00f6rande faktorer s\u00e5som hur ni arbetar med kundresor, content och analys. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Step Section” module_class=”section-bg-beige section-landing section-landing-breadcrumbs section-landing-pt-0 section-landing-steps” _builder_version=”4.24.3″ background_enable_image=”off” background_size=”custom” background_image_width=”100%” background_position=”top_left” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Choose your subdomain<\/strong> carefully<\/h3>\n\n- The subdomain that is created and linked to your Marketing Cloud account should be chosen carefully because all mailings are then made from it. The subdomain is created to have a good “email reputation” so that you don’t get blacklisted or categorized as spam.<\/li>\n
- Since the company name is part of the subdomain and appears in the recipient’s URL, there is also a link to your brand. It contributes to recognition, which creates credibility with the recipient.<\/li>\n
- Having a customized subdomain can also contribute to increased engagement on the part of the recipient and a higher delivery rate in general.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Subdoman-valj-med-omsorg.png” title_text=”Subdoma\u0308n- va\u0308lj med omsorg” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Contact-Builder-bra-datakvalitet-genomtankt-segmentering.png” title_text=”Contact Builder- bra datakvalitet & genomta\u0308nkt segmentering” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Data quality & well-thought-out segmentation in Contact Builder<\/strong><\/h3>\n\n- Use the \u201cContact Builder\u201d to get a 360 degree view of a contact. You do this through the “Unified Customer Profile”, which acts as a centralized hub for all customer data.<\/li>\n
- “Contact Builder” then syncs data from Salesforce CRM, including standard objects such as contacts and leads, as well as other customized objects set up in CRM You choose which objects you want to sync and it then happens automatically every 15 minutes.<\/li>\n
- Synchronization between Marketing Cloud and Salesforce CRM ensures that you use real-time data and can segment on it to optimize the customer relationship based on several data points.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Email templates & content blocks in \u201cEmail Studio\u201d & \u201cContent Builder\u201d<\/strong><\/h3>\n\n- Use customized email templates and content blocks to create a uniform visual impression in all mailings. Use the drag & drop functionality to quickly adapt ready-made email templates.<\/li>\n
- Ready-made email templates and content blocks provide many advantages, for example:<\/strong>\n
\n- It saves time and effort – short time from email creation to email sending<\/li>\n
- Since it is pre-formatted, no advanced code changes are required<\/li>\n
- New employees can get started faster – the drag & drop function requires very little prior technical knowledge<\/li>\n
- Improved customer satisfaction – the message is consistent in its design, both in design, formatting and content<\/li>\n
- Make personalization easier – show different types of content based on individual preferences or other collected data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Email-Studio-Content-Builder-email-mallar-content-block.png” title_text=”Email Studio & Content Builder- email-mallar & content block” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Journey-Builder-automatisera-aktiviteter-.png” title_text=”Journey Builder- automatisera aktiviteter ” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Automate activities in \u201cJourney builder\u201d<\/strong><\/h3>\n\n- Use “Journey Builder” to automate various marketing activities, for example. Once set up, minimal maintenance is required Remember to stay updated on how your journeys are performing.<\/li>\n
- Trigger data from Salesforce CRM in the \u201cJourney Builder\u201d and make it activate in real time. Can, for example, be used in various types of confirmation mailings.<\/li>\n
- Use a “Data Extension” to, for example, collect data from several different Salesforce objects or if journeys are not time-sensitive. Can, for example, be used in an onboarding trip.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Utilise all channels:<\/strong> Email, SMS, Whatsapp, Push\u2026.<\/h3>\n\n- Use the different types of channels available to reach the right segment. Use multiple communication paths based on what the segment’s preferences look like.<\/li>\n
- In order to use mobile functions, MobileConnect needs to be configured. Get help from your IT to set up a SDK (Software Development Kit).<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Anvand-alla-olika-kanaler-email-SMS-Whatsapp-Push\u2026.png” title_text=”Anva\u0308nd alla olika kanaler- email, SMS, Whatsapp, Push\u2026.” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Arbeta-kontenuerligt-med-uppfoljning-optimering-.png” title_text=”Arbeta kontenuerligt med uppfo\u0308ljning & optimering” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Work continuously with follow up & optimisation<\/h3>\n\n- Create “Intelligence Reports” to generate detailed views and dashboards so you can analyze the outcome of your marketing communications. ou can track the results of your campaigns, for example in the form of opening rate, click rate, conversions and other relevant KPIs. Use the insights as a basis for future trade-offs.<\/li>\n
- Test different variations of mailing to see what gives the best results. This can be done, for example, by using different subject lines or content text to see which gives the highest opening frequency.<\/li>\n
- Work continuously with evaluation of your marketing efforts in Marketing Cloud, base your decisions on data and optimize your customer journeys accordingly.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing ” _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If you want help with the above or to identify your current situation and develop a strategy for how you can optimize your Salesforce Marketing Cloud setup, you are most welcome to contact us.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact-form” button_text=”Contact us!” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”on” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your Marketing Cloud setup with a free Health Check<\/h2>\n
Want to find out how your Marketing Cloud setup is doing today? Then it is possible to book a free Health Check with us. This means that for 2 weeks we perform an analysis of your Marketing Cloud setup and identify areas for improvement. One result of the review is a clear action list so you can be sure to capture all opportunities.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
How is a Health Check done?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Row Check” module_class=”row-check” _builder_version=”4.24.3″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Workshop with relevant people” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Workshop-med-relevanta-personer-hos-er.png” alt=”Workshop with relevant people” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Review of your MC & CRM, creation of Health Check” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Genomgang-av-ert-MC-CRM-skapande-av-Health-Check.png” alt=”Review of your MC & CRM, creation of Health Check” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Presentation of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Presentation-av-Health-Check-rapport-for-er.png” alt=”Presentation of Health Check report” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Feedback & adjustments” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Feedback-justeringar.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Delivery of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Leverans-av-Health-Check-rapport-till-er.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
How can a Health Check look?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single row-faq-mc row-faq-mc-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”View example of Executive Summary” admin_label=”Certifierade konsulter” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]![\"\"](\"https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/View-example-of-Executive-Summary.jpg\")
[\/et_pb_toggle][et_pb_toggle title=”View example of Scorecard ” admin_label=”V\u00e5rt arbetss\u00e4tt” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]![\"\"](\"https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/View-example-of-Scorecard-.jpg\")
[\/et_pb_toggle][et_pb_toggle title=”View example of Email Studio” admin_label=”Salesforce Partner” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]![\"\"](\"https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/View-example-of-Email-Studio.jpg\")
[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact-form” button_text=”Book a free Health Check” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing-quote” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#9f0102″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Anders Andresson, maskinuthyrningsf\u00f6retag” module_class=”testimonial” _builder_version=”4.24.3″ _module_preset=”default” author_text_color=”#bbbaba” background_enable_color=”off” use_background_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
“Customer quote missing.”<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Common questions \/ FAQ<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/question-icon.png” title_text=”question-icon” align=”right” _builder_version=”4.24.3″ _module_preset=”default” max_width=”110px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Common concepts in Marketing Cloud” admin_label=”Vanliga begrepp i Marketing Cloud” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Data:<\/p>\n
\n- Data Extension:
Tables that store customer data, e.g. contact information, behavior and preferences. <\/li>\n - Contacts (Subscribers):
The individuals who are in your data extensions. Contacts are everyone who is in the marketing cloud, while Subscribers are those who explicitly subscribe to receive communications. You can import data from a synchronized data extension to a Subscriber data extension via Marketing Cloud Connect. <\/li>\n - Attribute groups:
Organizes data into logical categories within a data extension.<\/li>\n - Relationship models:
Determine how data extensions relate to each other. SQL is used to manage data in databases, which gives you more control over your data, streamlines and makes data more scalable so you can adapt it to your specific needs. <\/li>\n<\/ul>\nEmail Marketing:<\/p>\n
\n- Journey Builder:
Visual tool for creating automated email flows. You can also use them for other channels such as push and sms, where you can send automated messages to all contacts in the database, segments of contacts or contacts who perform a specific action. Note the difference between transactional messages and commercial messages. Transactional messages are sent in response to a customer action and often contain information about the transaction. Commercial messages are sent for marketing purposes. With Journey Builder in Marketing Cloud, you can create visual flows that illustrate your customer communications. The flows are based on triggers and events, such as email clicks. You can also set specific goals for each customer journey, e.g. to increase conversion rates or improve customer satisfaction. <\/li>\n - Decision Splits:
Conditional branches in automated flows in Journey Builder.<\/li>\n - Email Studio:
Tool for creating and sending email campaigns.<\/li>\n - Content Builder:
Is an editor for creating beautiful and engaging emails. With Content Builder, you can create emails with dynamic content that adapts automatically to each recipient. This includes AI-based features that can help you choose the right content for each recipient. <\/li>\n - AMPscript:
Scripting language for adding dynamic content and functionality to emails.<\/li>\n<\/ul>\nTracking and Analysis:<\/p>\n
\n- Marketing Cloud Intelligence:
Built-in analytics tools to track campaign performance.<\/li>\n - Web & Mobile Analytics:
Tracks website and app behavior.<\/li>\n - Social Studio:
Tracks social media engagement.<\/li>\n<\/ul>\nAutomation:<\/p>\n
\n- Marketing Cloud Automation Studio:
Platform for creating automated campaigns and processes.<\/li>\n - Data Entry Events:
This is a powerful feature that allows you to create automated flows based on changes in your data.<\/li>\n<\/ul>\nIntegrations:<\/p>\n
\n- Salesforce CRM:
Salesforce CRM is a powerful platform for managing customer relationships, collecting and analyzing data. Together with the Marketing Cloud, these tools create a sleepless process to streamline and automate the desired customer journey. <\/li>\n - AppExchange:
Marketplace for apps and integrations with Salesforce. These apps help you extend the functionality of Salesforce. Up to 40% of all apps are free. <\/li>\n<\/ul>\nOther important concepts:<\/p>\n
\n- Lead nurturing:
The process of attracting and converting leads into customers.<\/li>\n - Marketing Cloud Connect:
Connects Marketing Cloud to other Salesforce products.<\/li>\n - Einstein Analytics:
Einstein Analytics is an advanced analytics platform that is part of the Marketing Cloud. It gives you powerful tools to analyze customer data and gain deeper insights into their behavior and preferences. <\/li>\n<\/ul>\n[\/et_pb_toggle][et_pb_toggle title=”How can Einstein help me?” admin_label=”Hur kan Einstein hj\u00e4lpa mig?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Einstein for Marketing Cloud is Salesforce’s AI tool that gives you powerful insights and automation to improve your marketing activities. Einstein helps you to: <\/p>\n
Understand your target audience better – Get detailed information about your target audience’s behavior, preferences and demographics. Identify the most relevant segments for your campaigns. <\/p>\n
Optimize your sending times – Find the best times to send emails to maximize open and click rates. Automate email scheduling based on individual customer preferences. <\/p>\n
Find the right level of engagement – Balance the frequency of your mailings to avoid spam and optimize the customer experience. Get recommendations on how to adapt your communications for different segments. <\/p>\n
Create content that resonates – Gain insights into what content performs best and why. Recommendations for optimizing your content for different audiences and channels. <\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”How does Marketing Cloud relate to CRM?” admin_label=”Hur h\u00e4nger Marketing Cloud ihop med CRM?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
CRM is the platform that acts as a container for all the customer data a business has. MC is a communication platform that, in synchronization with a CRM, can be used for all types of communication to these customers. You can use all data from CRM as long as you integrate with Marketing Cloud Connect. <\/p>\n
[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote With Person” module_class=”section-landing-team section-landing-team-left” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#333333″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_2″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Melinda” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Melinda.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Johan” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Johan_Pettersson.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mari” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Mari.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Quote” module_class=”module-quote” _builder_version=”4.24.3″ _module_preset=”default” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
\u201cOur internal academy distinguishes our professional development. We continuously certify ourselves in tools and processes, with a special focus on Salesforce.\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Form” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-mc-contact” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ max_width=”675px” z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your entire customer journey!<\/h2>\n
We offer free advice in the form of a digital meeting where we match your conditions and goals with the platform’s potential. Take the first step towards making the most of your Salesforce investment today!<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”contact-form” module_class=”row-contact-form” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/contact-row-bg.jpg” background_position=”top_left” background_blend=”overlay” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Code for Contact form” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Contact us<\/h3>\n
\n\t\n\t\n\t\n\n\t
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Subdoman-valj-med-omsorg.png” title_text=”Subdoma\u0308n- va\u0308lj med omsorg” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Contact-Builder-bra-datakvalitet-genomtankt-segmentering.png” title_text=”Contact Builder- bra datakvalitet & genomta\u0308nkt segmentering” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Data quality & well-thought-out segmentation in Contact Builder<\/strong><\/h3>\n\n- Use the \u201cContact Builder\u201d to get a 360 degree view of a contact. You do this through the “Unified Customer Profile”, which acts as a centralized hub for all customer data.<\/li>\n
- “Contact Builder” then syncs data from Salesforce CRM, including standard objects such as contacts and leads, as well as other customized objects set up in CRM You choose which objects you want to sync and it then happens automatically every 15 minutes.<\/li>\n
- Synchronization between Marketing Cloud and Salesforce CRM ensures that you use real-time data and can segment on it to optimize the customer relationship based on several data points.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Email templates & content blocks in \u201cEmail Studio\u201d & \u201cContent Builder\u201d<\/strong><\/h3>\n\n- Use customized email templates and content blocks to create a uniform visual impression in all mailings. Use the drag & drop functionality to quickly adapt ready-made email templates.<\/li>\n
- Ready-made email templates and content blocks provide many advantages, for example:<\/strong>\n
\n- It saves time and effort – short time from email creation to email sending<\/li>\n
- Since it is pre-formatted, no advanced code changes are required<\/li>\n
- New employees can get started faster – the drag & drop function requires very little prior technical knowledge<\/li>\n
- Improved customer satisfaction – the message is consistent in its design, both in design, formatting and content<\/li>\n
- Make personalization easier – show different types of content based on individual preferences or other collected data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Email-Studio-Content-Builder-email-mallar-content-block.png” title_text=”Email Studio & Content Builder- email-mallar & content block” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Journey-Builder-automatisera-aktiviteter-.png” title_text=”Journey Builder- automatisera aktiviteter ” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Automate activities in \u201cJourney builder\u201d<\/strong><\/h3>\n\n- Use “Journey Builder” to automate various marketing activities, for example. Once set up, minimal maintenance is required Remember to stay updated on how your journeys are performing.<\/li>\n
- Trigger data from Salesforce CRM in the \u201cJourney Builder\u201d and make it activate in real time. Can, for example, be used in various types of confirmation mailings.<\/li>\n
- Use a “Data Extension” to, for example, collect data from several different Salesforce objects or if journeys are not time-sensitive. Can, for example, be used in an onboarding trip.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Utilise all channels:<\/strong> Email, SMS, Whatsapp, Push\u2026.<\/h3>\n\n- Use the different types of channels available to reach the right segment. Use multiple communication paths based on what the segment’s preferences look like.<\/li>\n
- In order to use mobile functions, MobileConnect needs to be configured. Get help from your IT to set up a SDK (Software Development Kit).<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Anvand-alla-olika-kanaler-email-SMS-Whatsapp-Push\u2026.png” title_text=”Anva\u0308nd alla olika kanaler- email, SMS, Whatsapp, Push\u2026.” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Arbeta-kontenuerligt-med-uppfoljning-optimering-.png” title_text=”Arbeta kontenuerligt med uppfo\u0308ljning & optimering” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Work continuously with follow up & optimisation<\/h3>\n\n- Create “Intelligence Reports” to generate detailed views and dashboards so you can analyze the outcome of your marketing communications. ou can track the results of your campaigns, for example in the form of opening rate, click rate, conversions and other relevant KPIs. Use the insights as a basis for future trade-offs.<\/li>\n
- Test different variations of mailing to see what gives the best results. This can be done, for example, by using different subject lines or content text to see which gives the highest opening frequency.<\/li>\n
- Work continuously with evaluation of your marketing efforts in Marketing Cloud, base your decisions on data and optimize your customer journeys accordingly.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing ” _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If you want help with the above or to identify your current situation and develop a strategy for how you can optimize your Salesforce Marketing Cloud setup, you are most welcome to contact us.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact-form” button_text=”Contact us!” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”on” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your Marketing Cloud setup with a free Health Check<\/h2>\n
Want to find out how your Marketing Cloud setup is doing today? Then it is possible to book a free Health Check with us. This means that for 2 weeks we perform an analysis of your Marketing Cloud setup and identify areas for improvement. One result of the review is a clear action list so you can be sure to capture all opportunities.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
How is a Health Check done?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Row Check” module_class=”row-check” _builder_version=”4.24.3″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Workshop with relevant people” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Workshop-med-relevanta-personer-hos-er.png” alt=”Workshop with relevant people” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Review of your MC & CRM, creation of Health Check” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Genomgang-av-ert-MC-CRM-skapande-av-Health-Check.png” alt=”Review of your MC & CRM, creation of Health Check” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Presentation of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Presentation-av-Health-Check-rapport-for-er.png” alt=”Presentation of Health Check report” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Feedback & adjustments” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Feedback-justeringar.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Delivery of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Leverans-av-Health-Check-rapport-till-er.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
How can a Health Check look?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single row-faq-mc row-faq-mc-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”View example of Executive Summary” admin_label=”Certifierade konsulter” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][et_pb_toggle title=”View example of Scorecard ” admin_label=”V\u00e5rt arbetss\u00e4tt” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][et_pb_toggle title=”View example of Email Studio” admin_label=”Salesforce Partner” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact-form” button_text=”Book a free Health Check” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing-quote” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#9f0102″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Anders Andresson, maskinuthyrningsf\u00f6retag” module_class=”testimonial” _builder_version=”4.24.3″ _module_preset=”default” author_text_color=”#bbbaba” background_enable_color=”off” use_background_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
“Customer quote missing.”<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Common questions \/ FAQ<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/question-icon.png” title_text=”question-icon” align=”right” _builder_version=”4.24.3″ _module_preset=”default” max_width=”110px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Common concepts in Marketing Cloud” admin_label=”Vanliga begrepp i Marketing Cloud” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Data:<\/p>\n
\n- Data Extension:
Tables that store customer data, e.g. contact information, behavior and preferences. <\/li>\n - Contacts (Subscribers):
The individuals who are in your data extensions. Contacts are everyone who is in the marketing cloud, while Subscribers are those who explicitly subscribe to receive communications. You can import data from a synchronized data extension to a Subscriber data extension via Marketing Cloud Connect. <\/li>\n - Attribute groups:
Organizes data into logical categories within a data extension.<\/li>\n - Relationship models:
Determine how data extensions relate to each other. SQL is used to manage data in databases, which gives you more control over your data, streamlines and makes data more scalable so you can adapt it to your specific needs. <\/li>\n<\/ul>\nEmail Marketing:<\/p>\n
\n- Journey Builder:
Visual tool for creating automated email flows. You can also use them for other channels such as push and sms, where you can send automated messages to all contacts in the database, segments of contacts or contacts who perform a specific action. Note the difference between transactional messages and commercial messages. Transactional messages are sent in response to a customer action and often contain information about the transaction. Commercial messages are sent for marketing purposes. With Journey Builder in Marketing Cloud, you can create visual flows that illustrate your customer communications. The flows are based on triggers and events, such as email clicks. You can also set specific goals for each customer journey, e.g. to increase conversion rates or improve customer satisfaction. <\/li>\n - Decision Splits:
Conditional branches in automated flows in Journey Builder.<\/li>\n - Email Studio:
Tool for creating and sending email campaigns.<\/li>\n - Content Builder:
Is an editor for creating beautiful and engaging emails. With Content Builder, you can create emails with dynamic content that adapts automatically to each recipient. This includes AI-based features that can help you choose the right content for each recipient. <\/li>\n - AMPscript:
Scripting language for adding dynamic content and functionality to emails.<\/li>\n<\/ul>\nTracking and Analysis:<\/p>\n
\n- Marketing Cloud Intelligence:
Built-in analytics tools to track campaign performance.<\/li>\n - Web & Mobile Analytics:
Tracks website and app behavior.<\/li>\n - Social Studio:
Tracks social media engagement.<\/li>\n<\/ul>\nAutomation:<\/p>\n
\n- Marketing Cloud Automation Studio:
Platform for creating automated campaigns and processes.<\/li>\n - Data Entry Events:
This is a powerful feature that allows you to create automated flows based on changes in your data.<\/li>\n<\/ul>\nIntegrations:<\/p>\n
\n- Salesforce CRM:
Salesforce CRM is a powerful platform for managing customer relationships, collecting and analyzing data. Together with the Marketing Cloud, these tools create a sleepless process to streamline and automate the desired customer journey. <\/li>\n - AppExchange:
Marketplace for apps and integrations with Salesforce. These apps help you extend the functionality of Salesforce. Up to 40% of all apps are free. <\/li>\n<\/ul>\nOther important concepts:<\/p>\n
\n- Lead nurturing:
The process of attracting and converting leads into customers.<\/li>\n - Marketing Cloud Connect:
Connects Marketing Cloud to other Salesforce products.<\/li>\n - Einstein Analytics:
Einstein Analytics is an advanced analytics platform that is part of the Marketing Cloud. It gives you powerful tools to analyze customer data and gain deeper insights into their behavior and preferences. <\/li>\n<\/ul>\n[\/et_pb_toggle][et_pb_toggle title=”How can Einstein help me?” admin_label=”Hur kan Einstein hj\u00e4lpa mig?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Einstein for Marketing Cloud is Salesforce’s AI tool that gives you powerful insights and automation to improve your marketing activities. Einstein helps you to: <\/p>\n
Understand your target audience better – Get detailed information about your target audience’s behavior, preferences and demographics. Identify the most relevant segments for your campaigns. <\/p>\n
Optimize your sending times – Find the best times to send emails to maximize open and click rates. Automate email scheduling based on individual customer preferences. <\/p>\n
Find the right level of engagement – Balance the frequency of your mailings to avoid spam and optimize the customer experience. Get recommendations on how to adapt your communications for different segments. <\/p>\n
Create content that resonates – Gain insights into what content performs best and why. Recommendations for optimizing your content for different audiences and channels. <\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”How does Marketing Cloud relate to CRM?” admin_label=”Hur h\u00e4nger Marketing Cloud ihop med CRM?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
CRM is the platform that acts as a container for all the customer data a business has. MC is a communication platform that, in synchronization with a CRM, can be used for all types of communication to these customers. You can use all data from CRM as long as you integrate with Marketing Cloud Connect. <\/p>\n
[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote With Person” module_class=”section-landing-team section-landing-team-left” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#333333″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_2″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Melinda” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Melinda.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Johan” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Johan_Pettersson.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mari” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Mari.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Quote” module_class=”module-quote” _builder_version=”4.24.3″ _module_preset=”default” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
\u201cOur internal academy distinguishes our professional development. We continuously certify ourselves in tools and processes, with a special focus on Salesforce.\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Form” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-mc-contact” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ max_width=”675px” z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your entire customer journey!<\/h2>\n
We offer free advice in the form of a digital meeting where we match your conditions and goals with the platform’s potential. Take the first step towards making the most of your Salesforce investment today!<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”contact-form” module_class=”row-contact-form” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/contact-row-bg.jpg” background_position=”top_left” background_blend=”overlay” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Code for Contact form” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Contact us<\/h3>\n
\n\t\n\t\n\t\n\n\t
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Email templates & content blocks in \u201cEmail Studio\u201d & \u201cContent Builder\u201d<\/strong><\/h3>\n\n- Use customized email templates and content blocks to create a uniform visual impression in all mailings. Use the drag & drop functionality to quickly adapt ready-made email templates.<\/li>\n
- Ready-made email templates and content blocks provide many advantages, for example:<\/strong>\n
\n- It saves time and effort – short time from email creation to email sending<\/li>\n
- Since it is pre-formatted, no advanced code changes are required<\/li>\n
- New employees can get started faster – the drag & drop function requires very little prior technical knowledge<\/li>\n
- Improved customer satisfaction – the message is consistent in its design, both in design, formatting and content<\/li>\n
- Make personalization easier – show different types of content based on individual preferences or other collected data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Email-Studio-Content-Builder-email-mallar-content-block.png” title_text=”Email Studio & Content Builder- email-mallar & content block” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Journey-Builder-automatisera-aktiviteter-.png” title_text=”Journey Builder- automatisera aktiviteter ” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Automate activities in \u201cJourney builder\u201d<\/strong><\/h3>\n\n- Use “Journey Builder” to automate various marketing activities, for example. Once set up, minimal maintenance is required Remember to stay updated on how your journeys are performing.<\/li>\n
- Trigger data from Salesforce CRM in the \u201cJourney Builder\u201d and make it activate in real time. Can, for example, be used in various types of confirmation mailings.<\/li>\n
- Use a “Data Extension” to, for example, collect data from several different Salesforce objects or if journeys are not time-sensitive. Can, for example, be used in an onboarding trip.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Utilise all channels:<\/strong> Email, SMS, Whatsapp, Push\u2026.<\/h3>\n\n- Use the different types of channels available to reach the right segment. Use multiple communication paths based on what the segment’s preferences look like.<\/li>\n
- In order to use mobile functions, MobileConnect needs to be configured. Get help from your IT to set up a SDK (Software Development Kit).<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Anvand-alla-olika-kanaler-email-SMS-Whatsapp-Push\u2026.png” title_text=”Anva\u0308nd alla olika kanaler- email, SMS, Whatsapp, Push\u2026.” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Arbeta-kontenuerligt-med-uppfoljning-optimering-.png” title_text=”Arbeta kontenuerligt med uppfo\u0308ljning & optimering” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Work continuously with follow up & optimisation<\/h3>\n\n- Create “Intelligence Reports” to generate detailed views and dashboards so you can analyze the outcome of your marketing communications. ou can track the results of your campaigns, for example in the form of opening rate, click rate, conversions and other relevant KPIs. Use the insights as a basis for future trade-offs.<\/li>\n
- Test different variations of mailing to see what gives the best results. This can be done, for example, by using different subject lines or content text to see which gives the highest opening frequency.<\/li>\n
- Work continuously with evaluation of your marketing efforts in Marketing Cloud, base your decisions on data and optimize your customer journeys accordingly.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing ” _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If you want help with the above or to identify your current situation and develop a strategy for how you can optimize your Salesforce Marketing Cloud setup, you are most welcome to contact us.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact-form” button_text=”Contact us!” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”on” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your Marketing Cloud setup with a free Health Check<\/h2>\n
Want to find out how your Marketing Cloud setup is doing today? Then it is possible to book a free Health Check with us. This means that for 2 weeks we perform an analysis of your Marketing Cloud setup and identify areas for improvement. One result of the review is a clear action list so you can be sure to capture all opportunities.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
How is a Health Check done?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Row Check” module_class=”row-check” _builder_version=”4.24.3″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Workshop with relevant people” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Workshop-med-relevanta-personer-hos-er.png” alt=”Workshop with relevant people” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Review of your MC & CRM, creation of Health Check” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Genomgang-av-ert-MC-CRM-skapande-av-Health-Check.png” alt=”Review of your MC & CRM, creation of Health Check” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Presentation of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Presentation-av-Health-Check-rapport-for-er.png” alt=”Presentation of Health Check report” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Feedback & adjustments” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Feedback-justeringar.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Delivery of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Leverans-av-Health-Check-rapport-till-er.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
How can a Health Check look?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single row-faq-mc row-faq-mc-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”View example of Executive Summary” admin_label=”Certifierade konsulter” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][et_pb_toggle title=”View example of Scorecard ” admin_label=”V\u00e5rt arbetss\u00e4tt” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][et_pb_toggle title=”View example of Email Studio” admin_label=”Salesforce Partner” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact-form” button_text=”Book a free Health Check” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing-quote” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#9f0102″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Anders Andresson, maskinuthyrningsf\u00f6retag” module_class=”testimonial” _builder_version=”4.24.3″ _module_preset=”default” author_text_color=”#bbbaba” background_enable_color=”off” use_background_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
“Customer quote missing.”<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Common questions \/ FAQ<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/question-icon.png” title_text=”question-icon” align=”right” _builder_version=”4.24.3″ _module_preset=”default” max_width=”110px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Common concepts in Marketing Cloud” admin_label=”Vanliga begrepp i Marketing Cloud” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Data:<\/p>\n
\n- Data Extension:
Tables that store customer data, e.g. contact information, behavior and preferences. <\/li>\n - Contacts (Subscribers):
The individuals who are in your data extensions. Contacts are everyone who is in the marketing cloud, while Subscribers are those who explicitly subscribe to receive communications. You can import data from a synchronized data extension to a Subscriber data extension via Marketing Cloud Connect. <\/li>\n - Attribute groups:
Organizes data into logical categories within a data extension.<\/li>\n - Relationship models:
Determine how data extensions relate to each other. SQL is used to manage data in databases, which gives you more control over your data, streamlines and makes data more scalable so you can adapt it to your specific needs. <\/li>\n<\/ul>\nEmail Marketing:<\/p>\n
\n- Journey Builder:
Visual tool for creating automated email flows. You can also use them for other channels such as push and sms, where you can send automated messages to all contacts in the database, segments of contacts or contacts who perform a specific action. Note the difference between transactional messages and commercial messages. Transactional messages are sent in response to a customer action and often contain information about the transaction. Commercial messages are sent for marketing purposes. With Journey Builder in Marketing Cloud, you can create visual flows that illustrate your customer communications. The flows are based on triggers and events, such as email clicks. You can also set specific goals for each customer journey, e.g. to increase conversion rates or improve customer satisfaction. <\/li>\n - Decision Splits:
Conditional branches in automated flows in Journey Builder.<\/li>\n - Email Studio:
Tool for creating and sending email campaigns.<\/li>\n - Content Builder:
Is an editor for creating beautiful and engaging emails. With Content Builder, you can create emails with dynamic content that adapts automatically to each recipient. This includes AI-based features that can help you choose the right content for each recipient. <\/li>\n - AMPscript:
Scripting language for adding dynamic content and functionality to emails.<\/li>\n<\/ul>\nTracking and Analysis:<\/p>\n
\n- Marketing Cloud Intelligence:
Built-in analytics tools to track campaign performance.<\/li>\n - Web & Mobile Analytics:
Tracks website and app behavior.<\/li>\n - Social Studio:
Tracks social media engagement.<\/li>\n<\/ul>\nAutomation:<\/p>\n
\n- Marketing Cloud Automation Studio:
Platform for creating automated campaigns and processes.<\/li>\n - Data Entry Events:
This is a powerful feature that allows you to create automated flows based on changes in your data.<\/li>\n<\/ul>\nIntegrations:<\/p>\n
\n- Salesforce CRM:
Salesforce CRM is a powerful platform for managing customer relationships, collecting and analyzing data. Together with the Marketing Cloud, these tools create a sleepless process to streamline and automate the desired customer journey. <\/li>\n - AppExchange:
Marketplace for apps and integrations with Salesforce. These apps help you extend the functionality of Salesforce. Up to 40% of all apps are free. <\/li>\n<\/ul>\nOther important concepts:<\/p>\n
\n- Lead nurturing:
The process of attracting and converting leads into customers.<\/li>\n - Marketing Cloud Connect:
Connects Marketing Cloud to other Salesforce products.<\/li>\n - Einstein Analytics:
Einstein Analytics is an advanced analytics platform that is part of the Marketing Cloud. It gives you powerful tools to analyze customer data and gain deeper insights into their behavior and preferences. <\/li>\n<\/ul>\n[\/et_pb_toggle][et_pb_toggle title=”How can Einstein help me?” admin_label=”Hur kan Einstein hj\u00e4lpa mig?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Einstein for Marketing Cloud is Salesforce’s AI tool that gives you powerful insights and automation to improve your marketing activities. Einstein helps you to: <\/p>\n
Understand your target audience better – Get detailed information about your target audience’s behavior, preferences and demographics. Identify the most relevant segments for your campaigns. <\/p>\n
Optimize your sending times – Find the best times to send emails to maximize open and click rates. Automate email scheduling based on individual customer preferences. <\/p>\n
Find the right level of engagement – Balance the frequency of your mailings to avoid spam and optimize the customer experience. Get recommendations on how to adapt your communications for different segments. <\/p>\n
Create content that resonates – Gain insights into what content performs best and why. Recommendations for optimizing your content for different audiences and channels. <\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”How does Marketing Cloud relate to CRM?” admin_label=”Hur h\u00e4nger Marketing Cloud ihop med CRM?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
CRM is the platform that acts as a container for all the customer data a business has. MC is a communication platform that, in synchronization with a CRM, can be used for all types of communication to these customers. You can use all data from CRM as long as you integrate with Marketing Cloud Connect. <\/p>\n
[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote With Person” module_class=”section-landing-team section-landing-team-left” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#333333″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_2″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Melinda” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Melinda.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Johan” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Johan_Pettersson.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mari” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Mari.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Quote” module_class=”module-quote” _builder_version=”4.24.3″ _module_preset=”default” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
\u201cOur internal academy distinguishes our professional development. We continuously certify ourselves in tools and processes, with a special focus on Salesforce.\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Form” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-mc-contact” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ max_width=”675px” z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your entire customer journey!<\/h2>\n
We offer free advice in the form of a digital meeting where we match your conditions and goals with the platform’s potential. Take the first step towards making the most of your Salesforce investment today!<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”contact-form” module_class=”row-contact-form” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/contact-row-bg.jpg” background_position=”top_left” background_blend=”overlay” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Code for Contact form” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Contact us<\/h3>\n
\n\t\n\t\n\t\n\n\t
- \n
- It saves time and effort – short time from email creation to email sending<\/li>\n
- Since it is pre-formatted, no advanced code changes are required<\/li>\n
- New employees can get started faster – the drag & drop function requires very little prior technical knowledge<\/li>\n
- Improved customer satisfaction – the message is consistent in its design, both in design, formatting and content<\/li>\n
- Make personalization easier – show different types of content based on individual preferences or other collected data.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Email-Studio-Content-Builder-email-mallar-content-block.png” title_text=”Email Studio & Content Builder- email-mallar & content block” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Journey-Builder-automatisera-aktiviteter-.png” title_text=”Journey Builder- automatisera aktiviteter ” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Automate activities in \u201cJourney builder\u201d<\/strong><\/h3>\n
- \n
- Use “Journey Builder” to automate various marketing activities, for example. Once set up, minimal maintenance is required Remember to stay updated on how your journeys are performing.<\/li>\n
- Trigger data from Salesforce CRM in the \u201cJourney Builder\u201d and make it activate in real time. Can, for example, be used in various types of confirmation mailings.<\/li>\n
- Use a “Data Extension” to, for example, collect data from several different Salesforce objects or if journeys are not time-sensitive. Can, for example, be used in an onboarding trip.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Utilise all channels:<\/strong> Email, SMS, Whatsapp, Push\u2026.<\/h3>\n
- \n
- Use the different types of channels available to reach the right segment. Use multiple communication paths based on what the segment’s preferences look like.<\/li>\n
- In order to use mobile functions, MobileConnect needs to be configured. Get help from your IT to set up a SDK (Software Development Kit).<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Anvand-alla-olika-kanaler-email-SMS-Whatsapp-Push\u2026.png” title_text=”Anva\u0308nd alla olika kanaler- email, SMS, Whatsapp, Push\u2026.” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Step Row” module_class=”row-step” _builder_version=”4.24.3″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Arbeta-kontenuerligt-med-uppfoljning-optimering-.png” title_text=”Arbeta kontenuerligt med uppfo\u0308ljning & optimering” _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Work continuously with follow up & optimisation<\/h3>\n
- \n
- Create “Intelligence Reports” to generate detailed views and dashboards so you can analyze the outcome of your marketing communications. ou can track the results of your campaigns, for example in the form of opening rate, click rate, conversions and other relevant KPIs. Use the insights as a basis for future trade-offs.<\/li>\n
- Test different variations of mailing to see what gives the best results. This can be done, for example, by using different subject lines or content text to see which gives the highest opening frequency.<\/li>\n
- Work continuously with evaluation of your marketing efforts in Marketing Cloud, base your decisions on data and optimize your customer journeys accordingly.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing ” _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
If you want help with the above or to identify your current situation and develop a strategy for how you can optimize your Salesforce Marketing Cloud setup, you are most welcome to contact us.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”#contact-form” button_text=”Contact us!” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”on” global_colors_info=”{}”][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
Optimize your Marketing Cloud setup with a free Health Check<\/h2>\n
Want to find out how your Marketing Cloud setup is doing today? Then it is possible to book a free Health Check with us. This means that for 2 weeks we perform an analysis of your Marketing Cloud setup and identify areas for improvement. One result of the review is a clear action list so you can be sure to capture all opportunities.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”rgba(231,229,228,0.98)” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]<\/p>\n
How is a Health Check done?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Row Check” module_class=”row-check” _builder_version=”4.24.3″ _module_preset=”default” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Workshop with relevant people” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Workshop-med-relevanta-personer-hos-er.png” alt=”Workshop with relevant people” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Review of your MC & CRM, creation of Health Check” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Genomgang-av-ert-MC-CRM-skapande-av-Health-Check.png” alt=”Review of your MC & CRM, creation of Health Check” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Presentation of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Presentation-av-Health-Check-rapport-for-er.png” alt=”Presentation of Health Check report” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
We do this together<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Feedback & adjustments” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Feedback-justeringar.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Delivery of Health Check report” image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Leverans-av-Health-Check-rapport-till-er.png” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Salient does this<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing section-landing-pt-0″ _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
How can a Health Check look?<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single row-faq-mc row-faq-mc-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”View example of Executive Summary” admin_label=”Certifierade konsulter” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]
[\/et_pb_toggle][et_pb_toggle title=”View example of Scorecard ” admin_label=”V\u00e5rt arbetss\u00e4tt” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][et_pb_toggle title=”View example of Email Studio” admin_label=”Salesforce Partner” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”row-header-red row-header-red-mc row-header-red-pb-0″ _builder_version=”4.24.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”#contact-form” button_text=”Book a free Health Check” module_class=”excluded” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”section-landing-quote” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#9f0102″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Anders Andresson, maskinuthyrningsf\u00f6retag” module_class=”testimonial” _builder_version=”4.24.3″ _module_preset=”default” author_text_color=”#bbbaba” background_enable_color=”off” use_background_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n“Customer quote missing.”<\/p>\n
[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”section-bg-beige section-landing” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”initial” background_position=”top_left” collapsed=”off” global_colors_info=”{}”][et_pb_row module_class=”row-header-red” _builder_version=”4.24.3″ vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”FAQ” _builder_version=”4.24.3″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Common questions \/ FAQ<\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”row-faq row-faq-single” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/question-icon.png” title_text=”question-icon” align=”right” _builder_version=”4.24.3″ _module_preset=”default” max_width=”110px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Common concepts in Marketing Cloud” admin_label=”Vanliga begrepp i Marketing Cloud” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Data:<\/p>\n
- \n
- Data Extension:
Tables that store customer data, e.g. contact information, behavior and preferences. <\/li>\n - Contacts (Subscribers):
The individuals who are in your data extensions. Contacts are everyone who is in the marketing cloud, while Subscribers are those who explicitly subscribe to receive communications. You can import data from a synchronized data extension to a Subscriber data extension via Marketing Cloud Connect. <\/li>\n - Attribute groups:
Organizes data into logical categories within a data extension.<\/li>\n - Relationship models:
Determine how data extensions relate to each other. SQL is used to manage data in databases, which gives you more control over your data, streamlines and makes data more scalable so you can adapt it to your specific needs. <\/li>\n<\/ul>\nEmail Marketing:<\/p>\n
- \n
- Journey Builder:
Visual tool for creating automated email flows. You can also use them for other channels such as push and sms, where you can send automated messages to all contacts in the database, segments of contacts or contacts who perform a specific action. Note the difference between transactional messages and commercial messages. Transactional messages are sent in response to a customer action and often contain information about the transaction. Commercial messages are sent for marketing purposes. With Journey Builder in Marketing Cloud, you can create visual flows that illustrate your customer communications. The flows are based on triggers and events, such as email clicks. You can also set specific goals for each customer journey, e.g. to increase conversion rates or improve customer satisfaction. <\/li>\n - Decision Splits:
Conditional branches in automated flows in Journey Builder.<\/li>\n - Email Studio:
Tool for creating and sending email campaigns.<\/li>\n - Content Builder:
Is an editor for creating beautiful and engaging emails. With Content Builder, you can create emails with dynamic content that adapts automatically to each recipient. This includes AI-based features that can help you choose the right content for each recipient. <\/li>\n - AMPscript:
Scripting language for adding dynamic content and functionality to emails.<\/li>\n<\/ul>\nTracking and Analysis:<\/p>\n
- \n
- Marketing Cloud Intelligence:
Built-in analytics tools to track campaign performance.<\/li>\n - Web & Mobile Analytics:
Tracks website and app behavior.<\/li>\n - Social Studio:
Tracks social media engagement.<\/li>\n<\/ul>\nAutomation:<\/p>\n
- \n
- Marketing Cloud Automation Studio:
Platform for creating automated campaigns and processes.<\/li>\n - Data Entry Events:
This is a powerful feature that allows you to create automated flows based on changes in your data.<\/li>\n<\/ul>\nIntegrations:<\/p>\n
- \n
- Salesforce CRM:
Salesforce CRM is a powerful platform for managing customer relationships, collecting and analyzing data. Together with the Marketing Cloud, these tools create a sleepless process to streamline and automate the desired customer journey. <\/li>\n - AppExchange:
Marketplace for apps and integrations with Salesforce. These apps help you extend the functionality of Salesforce. Up to 40% of all apps are free. <\/li>\n<\/ul>\nOther important concepts:<\/p>\n
- \n
- Lead nurturing:
The process of attracting and converting leads into customers.<\/li>\n - Marketing Cloud Connect:
Connects Marketing Cloud to other Salesforce products.<\/li>\n - Einstein Analytics:
Einstein Analytics is an advanced analytics platform that is part of the Marketing Cloud. It gives you powerful tools to analyze customer data and gain deeper insights into their behavior and preferences. <\/li>\n<\/ul>\n[\/et_pb_toggle][et_pb_toggle title=”How can Einstein help me?” admin_label=”Hur kan Einstein hj\u00e4lpa mig?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Einstein for Marketing Cloud is Salesforce’s AI tool that gives you powerful insights and automation to improve your marketing activities. Einstein helps you to: <\/p>\n
Understand your target audience better – Get detailed information about your target audience’s behavior, preferences and demographics. Identify the most relevant segments for your campaigns. <\/p>\n
Optimize your sending times – Find the best times to send emails to maximize open and click rates. Automate email scheduling based on individual customer preferences. <\/p>\n
Find the right level of engagement – Balance the frequency of your mailings to avoid spam and optimize the customer experience. Get recommendations on how to adapt your communications for different segments. <\/p>\n
Create content that resonates – Gain insights into what content performs best and why. Recommendations for optimizing your content for different audiences and channels. <\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”How does Marketing Cloud relate to CRM?” admin_label=”Hur h\u00e4nger Marketing Cloud ihop med CRM?” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
CRM is the platform that acts as a container for all the customer data a business has. MC is a communication platform that, in synchronization with a CRM, can be used for all types of communication to these customers. You can use all data from CRM as long as you integrate with Marketing Cloud Connect. <\/p>\n
[\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote With Person” module_class=”section-landing-team section-landing-team-left” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#333333″ collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_6,1_6,1_6,1_2″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Melinda” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Melinda.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Johan” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Johan_Pettersson.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Mari” position=”Specialist consultant MC” image_url=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Mari.jpg” _builder_version=”4.24.3″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Quote” module_class=”module-quote” _builder_version=”4.24.3″ _module_preset=”default” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png” background_size=”contain” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n
\u201cOur internal academy distinguishes our professional development. We continuously certify ourselves in tools and processes, with a special focus on Salesforce.\u201d<\/p>\n
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Optimize your entire customer journey!<\/h2>\n
We offer free advice in the form of a digital meeting where we match your conditions and goals with the platform’s potential. Take the first step towards making the most of your Salesforce investment today!<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”contact-form” module_class=”row-contact-form” _builder_version=”4.24.3″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/contact-row-bg.jpg” background_position=”top_left” background_blend=”overlay” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Code for Contact form” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Contact us<\/h3>\n
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- Lead nurturing:
- Salesforce CRM:
- Marketing Cloud Automation Studio:
- Marketing Cloud Intelligence:
- Journey Builder:
- Data Extension: