{"id":1442,"date":"2024-04-16T14:42:07","date_gmt":"2024-04-16T14:42:07","guid":{"rendered":"https:\/\/salientpartner.sitepreview.app\/sv\/account-engagement\/"},"modified":"2024-05-16T14:28:07","modified_gmt":"2024-05-16T14:28:07","slug":"mcae","status":"publish","type":"page","link":"https:\/\/salientpartner.com\/en\/mcae\/","title":{"rendered":"Account Engagement"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;section-hero section-landing-hero section-landing-seo-hero section-landing-mc-hero&#8221; _builder_version=&#8221;4.24.3&#8243; background_image=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Raketman-2023-06-32.jpg&#8221; background_position=&#8221;center_right&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.22.1&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; background_layout=&#8221;dark&#8221; z_index_tablet=&#8221;0&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>How do I work effectively with leads in Salesforce Account Engagement (Pardot)?<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact-form&#8221; button_text=&#8221;Book a consultation&#8221; module_class=&#8221;excluded&#8221; _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; button_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; button_text_shadow_vertical_length_tablet=&#8221;0px&#8221; button_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/MCAE-group.png&#8221; title_text=&#8221;MCAE group&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2023\/09\/target-logo.svg&#8221; url=&#8221;\/&#8221; _builder_version=&#8221;4.22.1&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;section-bg-beige section-landing section-landing-breadcrumbs section-landing-pb-0&#8243; _builder_version=&#8221;4.24.3&#8243; background_image=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/section-bg-short.jpg&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;100%&#8221; background_position=&#8221;top_left&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;row-breadcrumbs&#8221; _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code admin_label=&#8221;Breadcrumbs&#8221; _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<span><span><a href=\"https:\/\/salientpartner.com\/en\/\">\/ Home<\/a><\/span><\/span>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;row-header-red row-header-red-mc&#8221; _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;0&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Checklist: 6 steps to success throughout the customer journey<\/h2>\n<p>We&#8217;ve seen many customers face challenges collaborating between marketing and sales. By working actively to create a flexible and efficient lead generation process, we ensure that our customers can both benefit from the functionalities that the platform offers, and at the same time, create the best possible conditions for a good collaboration. Below, we&#8217;ve put together a checklist that includes the steps we work with when helping our customers get the most out of Marketing Cloud Account Engagement&#8217;s potential. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Step Section&#8221; module_class=&#8221;section-bg-beige section-landing section-landing-breadcrumbs section-landing-pt-0 section-landing-steps&#8221; _builder_version=&#8221;4.24.3&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;100%&#8221; background_position=&#8221;top_left&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Step Row&#8221; module_class=&#8221;row-step&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Generate<\/strong> leads using:<\/h3>\n<ul>\n<li><strong>Forms<\/strong> &#8211; Use Account Engagement&#8217;s (AE) form management to easily create and manage forms on your site. Prospects are then created directly in AE and you can start processing them.<\/li>\n<li><strong>Landing page<\/strong> &#8211; Build converting landing pages for your website visitors and add forms that generate new leads.<\/li>\n<li><strong>Email campaigns<\/strong> &#8211; Create campaigns and emails in AE and send emails to potential customers. Set a Completion action to assign prospects to a sales representative or add to a nurturing program.<\/li>\n<li><strong>LinkedIn<\/strong> &#8211; ntegrate LinkedIn with AE and create lead generation forms that create prospects you can start to process right away.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Generate-leads-using.png&#8221; title_text=&#8221;Generate leads using&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Step Row&#8221; module_class=&#8221;row-step&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Process-leads-using.png&#8221; title_text=&#8221;Process leads using&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Process<\/strong> leads using:<\/h3>\n<ul>\n<li><strong>Segmentation<\/strong> &#8211; Segment your prospects in the tool based on demographics, behavior or needs in order to adapt content to the recipient&#8217;s preferences.<\/li>\n<li><strong>Engagement journeys<\/strong> &#8211; Build automated customer journeys for your segments with the goal of increasing the engagement of your leads and driving them forward in the customer journey.<\/li>\n<li><strong>Personalization<\/strong> &#8211; Use the data you collect about your contacts to be personal and relevant in your mailings &amp; deliver the right message, to the right person, at the right time. Keep an eye on key metrics like Open Rate and Click Through Rate.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Step Row&#8221; module_class=&#8221;row-step&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Qualify<\/strong> leads using:<\/h3>\n<ul>\n<li><strong>Scoring<\/strong> &#8211; Evaluate and rank your leads based on their likelihood to convert in order to prioritize and qualify your leads.<\/li>\n<li><strong>Grading<\/strong> &#8211; Classify leads according to how well they match your ideal customer profile, this combined with Scoring maximizes the potential to deliver hot leads to sales.<\/li>\n<li><strong>Page actions<\/strong> &#8211; Utilize the tracking code on your website and set different actions on your high-priority pages, such as adjusting scoring, adding to lists or distributing to the right contact person.<\/li>\n<li><strong>Profilering<\/strong> &#8211; Create your ideal customer profile in the tool and set up criteria for who should be included in it, leads that match your ideal customer profile can be considered hot &amp; qualified. Scoring, Grading and Page actions can be used to set up these criteria for your ideal customer profile.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Qualify-leads-using.png&#8221; title_text=&#8221;Qualify leads using&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Step Row&#8221; module_class=&#8221;row-step&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Hot-leads-to-sales-using.png&#8221; title_text=&#8221;Hot leads to sales using&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Hot leads<\/strong> to sales using:<\/h3>\n<ul>\n<li><strong>Lead assignment<\/strong> &#8211; Distribute leads automatically to the right sales representative or sales team based on set criteria to optimize the follow-up process.<\/li>\n<li><strong>Prioritization of leads<\/strong> &#8211; Set up rules so that only leads that match a certain scoring, grading, and profile are assigned to a sales representative. In this way, sales avoids acting on cold leads.<\/li>\n<li><strong>AE Setup in Salesforce<\/strong> &#8211; Make sure that the setup of AE is adapted to your business and your processes to create a seamless flow of customer data and interactions between market and sales.<\/li>\n<li><strong>Salesforce sync<\/strong> &#8211; Synchronize data between AE and Salesforce CRM Customize what to sync and when to use the automated functions.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Step Row&#8221; module_class=&#8221;row-step&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Drive to close<\/strong> using:<\/h3>\n<ul>\n<li><strong>Conversion Journeys<\/strong> &#8211; Build automated customer journeys to qualified leads with a focus on steering them towards conversion, thus optimizing the collaboration between marketing and sales to drive closure.<\/li>\n<li><strong>Dynamic Content<\/strong> &#8211; When we know our contacts&#8217; purchase intentions, we can use dynamic content in our emails to meet and respond to the contact&#8217;s needs and challenges, by being relevant in the communication we can increase the conversion rate.<\/li>\n<li><strong>Nurturing<\/strong> &#8211; Set up nurturing journeys for the qualified leads that have not yet converted (post conversion journey) and continue processing until they are ready to close.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Drive-to-close-using.png&#8221; title_text=&#8221;Drive to close using&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Step Row&#8221; module_class=&#8221;row-step&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Retain-customers-by.png&#8221; title_text=&#8221;Retain customers by&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Retain customers<\/strong> by:<\/h3>\n<ul>\n<li><strong>Loyalty journeys<\/strong> &#8211; Build automated and personalized customer journeys for existing customers to strengthen relationships, foster loyalty and reward repeat interactions.<\/li>\n<li><strong>Newsletters<\/strong> &#8211; Use AE to send newsletters and keep customers engaged and informed through regular updates of relevant content.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;section-landing &#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(231,229,228,0.98)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;row-header-red row-header-red-mc row-header-red-pb-0&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;#contact-form&#8221; button_text=&#8221;Curious to know more?&#8221; module_class=&#8221;excluded&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;section-landing-quote&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#9f0102&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Anders Andresson, maskinuthyrningsf\u00f6retag&#8221; module_class=&#8221;testimonial&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; author_text_color=&#8221;#bbbaba&#8221; background_enable_color=&#8221;off&#8221; use_background_color=&#8221;off&#8221; background_image=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png&#8221; background_size=&#8221;contain&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;Customer quote missing.&#8221;<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;FAQ&#8221; module_class=&#8221;section-bg-beige section-landing&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;row-header-red&#8221; _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;FAQ&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How can Salient help you?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_2,1_4&#8243; module_class=&#8221;row-faq row-faq-single&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/question-icon.png&#8221; title_text=&#8221;question-icon&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;110px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Certified consultants&#8221; admin_label=&#8221;Certifierade konsulter&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Within Salient, we are all specially trained with different specializations in digital sales &amp; marketing. We have an internal academy where, as consultants and developers, we continuously certify ourselves on tools and processes with a focus on Salesforce. We currently have more than 30 different Specialist Consultant certificates within Sales Cloud, Service Cloud, Marketing Cloud, Marketing Cloud Account Engagement, Marketing Cloud Personalization and Salesforce development.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Our way of working:&#8221; admin_label=&#8221;V\u00e5rt arbetss\u00e4tt&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We begin by defining clear processes for marketing, sales, and customer service, ensuring your Salesforce solution aligns with your business needs. We then implement and integrate Salesforce with your existing IT systems, and can manage all platform communication. We then implement and integrate Salesforce with your existing IT systems, and can manage all platform communication. We also offer to provide ongoing support, so that our customers get the most from their Salesforce investment. Detta f\u00f6r att v\u00e5ra kunder ska f\u00e5 ut b\u00e4sta resultat av sina Salesforce-investering. <\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Salesforce Partner&#8221; admin_label=&#8221;Salesforce Partner&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We are proud partners with Salesforce and have been working purposefully together since 2014. Over the years, we have worked with a variety of Salesforce projects where we help companies with customized implementation, maintenance, optimization and consulting in the platform. Being partners means that we have certified consultants within several different Salesforce Clouds<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Customers &#038; industries&#8221; admin_label=&#8221;Kundcase &#038; branscher&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our customers are found in all segments and industries and we have both startups and large global companies as customers. Their business activities are both B2B and B2C and often a mix of both. Among the industries where we have helped market leaders with Salesforce projects are Auction, Payment Solutions, Weddings, Boats, Fashion\/Lifestyle, Fintech, Vehicles, Health, IT, Media, Optics, Retail, Medical Technology, Textiles and Education.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Quote With Person&#8221; module_class=&#8221;section-landing-team section-landing-team-left&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#333333&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Fabian&#8221; position=&#8221;Specialist consultant MCAE&#8221; image_url=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Fabian.jpg&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Johan&#8221; position=&#8221;Specialist consultant MCAE&#8221; image_url=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/Johan_Pettersson.jpg&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Quote&#8221; module_class=&#8221;module-quote&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/quotes-icon-bg.png&#8221; background_size=&#8221;contain&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cWith positive energy &amp; good collaborations, we create the conditions to have fun at work &amp; at the same time develop together with our customers.\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Form&#8221; module_class=&#8221;section-bg-beige section-landing&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;row-header-red row-header-red-mc row-header-red-mc-contact&#8221; _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; max_width=&#8221;675px&#8221; z_index_tablet=&#8221;0&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; text_orientation=&#8221;center&#8221; z_index_tablet=&#8221;0&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_2_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_2_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_2_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_3_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Optimize your entire customer journey!<\/h2>\n<p>We offer free advice in the form of a digital meeting where we match your conditions and goals with the platform&#8217;s potential. Take the first step towards making the most of your Salesforce investment today!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;contact-form&#8221; module_class=&#8221;row-contact-form&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/salientpartner.com\/wp-content\/uploads\/2024\/04\/contact-row-bg.jpg&#8221; background_position=&#8221;top_left&#8221; background_blend=&#8221;overlay&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Code for Contact form&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><!-- [et_pb_line_break_holder] -->  Contact us<!-- [et_pb_line_break_holder] --><\/h3>\n<p><!-- [et_pb_line_break_holder] -->\n\t<!--  ----------------------------------------------------------------------  -->\n\t<!--  NOTE: Please add the following <FORM> element to your page.             -->\n\t<!--  ----------------------------------------------------------------------  -->\n\n\t<form action=\"https:\/\/webto.salesforce.com\/servlet\/servlet.WebToLead?encoding=UTF-8&orgId=00D7Q000003RdOZ\" method=\"POST\">\n\t\t<input type=hidden name='captcha_settings' value='{\"keyname\":\"Salient\",\"fallback\":\"true\",\"orgId\":\"00D7Q000003RdOZ\",\"ts\":\"\"}'>\n\t\t<input type=hidden name=\"oid\" value=\"00D7Q000003RdOZ\">\n\t\t<input type=hidden name=\"retURL\" value=\"https:\/\/salientpartner.com\/en\/mcae\/\">\n\n\t\t<!--  ----------------------------------------------------------------------  -->\n\t\t<!--  NOTE: These fields are optional debugging elements. 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By working actively to create a flexible and efficient lead generation process, we ensure that our customers can both benefit from the functionalities that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":-70,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1442","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our \u0421ustomer \u0421ases - Salient Consultant Partner<\/title>\n<meta name=\"description\" content=\"First-class CRM and marketing automation solutions with a strong focus on Salesforce for customers in various industries. 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